Design thinking has seen increasing popularity for a while, not only in San Francisco, where there are many liberal tech startup companies, but even in Japan, where many of my clients are located, and which has a more conservative business style. Design thinking is becoming accepted as a viable business tool. I am now working in the design field in Amsterdam.

People know the concept and value of design thinking; however, it is often difficult to explain the value of qualitative user research to upper management.

About

Yu Namie

Visionary service design facilitator who believes in the power of collaborative discussion. Passionate about creating a positive shift in society.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store