Design thinking has seen increasing popularity for a while, not only in San Francisco, where there are many liberal tech startup companies, but even in Japan, where many of my clients are located, and which has a more conservative business style. Design thinking is becoming accepted as a viable business tool. I am now working in the design field in Amsterdam.
People know the concept and value of design thinking; however, it is often difficult to explain the value of qualitative user research to upper management. …
What do you do for a living? ーSometimes people ask me this question and I stammer, not because I work in the States unlawfully of course, but because it is difficult to make people imagine what I do in one word.
So… my title is Innovation Facilitator (sounds fancy, isn’t it??). I have been supporting corporations (mainly Japanese) to develop their new service based on the idea of design thinking and UX. I think my work is a mixture of being a facilitator and a Design Thinking consultant.
Our projects usually start with an inquiry. Our business managers will consult with a client and they give me the project outline. I feel that many clients have trouble reaching new service ideas, which would be valuable and ask us for help. Some clients come to us with their aim to increase the amount of creative thinker for sustaining their prosperous businesses. …
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