Can You Explain Why Is Qualitative User Research Valuable? ーThe First Step To Implement Design Thinking To Old Fashioned Corporations

Design thinking has seen increasing popularity for a while, not only in San Francisco, where there are many liberal tech startup companies, but even in Japan, where many of my clients are located, and which has a more conservative business style. Design thinking is becoming accepted as a viable business tool. I am now working in the design field in Amsterdam.